MBA in strategic management of event companies
price :
8.900,00 $
General Information
- Level: Master's degree
- Mode: Online
- Type: Events
- Duration: 1 year
- Hours: 1500 Hours
- Enrollment period: 06-06-2025
- Start date: 05-07-2025
- Financing: 11 Months
MBA in strategic management of event companies
About MBA in strategic management of event companies
What does it prepare you for? MBA in strategic management of event companies
The MBA in Strategic Management of Event Companies prepares you to face challenges and seize opportunities in the events industry with confidence and success. Graduates will be equipped to: Plan and execute high-impact events: You will acquire the skills necessary to design and carry out events of different scales, from corporate meetings to cultural festivals.
Effective resource management: You will learn to efficiently manage budget, time and human resources, which is essential in a field where logistics and cost control are critical.
Develop solid business strategies: You will gain a deep understanding of business strategy and how to apply it in the context of event companies or event planning projects.
Identify growth opportunities: You will be prepared to recognize opportunities for growth and expansion in an ever-evolving events market.
Content of the MBA in strategic management of event companies
The content of the master’s degree covers a wide range of key areas, including:Event Planning and Design: From conceptualisation to execution, you’ll learn how to plan events that exceed client expectations.
Event Marketing and Promotion: You’ll explore effective marketing and promotion strategies specific to events.
Financial and Budget Management: You’ll gain skills in managing budgets, securing sponsorships and controlling costs.
Business Strategy in Events: You’ll study setting up and managing event companies, as well as expanding businesses in this sector.
<br<Human Resource Management: You’ll understand how to lead and manage teams in an event context.
Ethics and Sustainability in Events: You’ll explore the importance of ethics and sustainability in the events industry.
Technology and Emerging Trends: You’ll keep pace with the latest technologies and trends in events.
Curriculum: Introduction to the Events Industry
I. Fundamentals of Management and Administration
1. Principles of Business Management
History and evolution of business management.
Schools of administrative thought.
Contemporary management models.
2. Accounting and Finance for Executives
Financial and management accounting.
Interpretation of financial statements.
Profitability and cost-benefit analysis.
Capital structure and financial planning.
Financial risk management and insurance.
3. Economics Applied to Business Management
Microeconomics for managerial decision making.
Macroeconomics and its impact on companies.
Market and competition analysis.
Globalization and international economy
4. Strategic Marketing
Segmentation, targeting and positioning.
Market analysis and consumer behavior.
Digital marketing strategies.
Branding and corporate reputation management.
Planning and control of marketing campaigns.
II. Strategic Management of Event Companies
1. Fundamentals of the Event Industry
History and evolution of the event industry.
Classification and typology of events.
Key players and organizational structures in events.
Current and future trends in event management.
2. Strategy and Event Planning
Strategic analysis in the event industry.
Event design and planning.
Project planning methodologies (PMI, Agile, Lean).
Management of stakeholders and sponsors.
Analysis of feasibility and profitability of events.
3. Operations and Logistics in Events
Planning and logistical management of events.
Design and assembly of temporary infrastructure.
Management of human resources in events.
Coordination of services and suppliers.
Strategies for mitigating operational risks.
4. Customer Experience Management
Design of memorable experiences.
Customer service and loyalty.
Complaint management and conflict resolution.
Consumer psychology in events.
Using technologies to improve the customer experience.
III. Innovation and Technology in Events
1. Digital Transformation in the Events Industry
Impact of technology on event planning and execution.
Digital tools for event management.
Digital marketing and social media in events.
Hybrid and virtual events: trends and challenges.
2. Innovation and Creativity in Events
Techniques and methodologies for innovation.
Creativity in event conceptualization.
Design of interactive and multisensory experiences.
Application of virtual and augmented reality in events.
3. Big Data and Analytics in Events
Data analysis for strategic decision making.
Measuring ROI in events.
CRM tools and their application in events.
Personalization of events through the use of data.
IV. Sustainability and Ethics in Event Management
1. Sustainability in the Event Industry
Sustainability concepts and principles.
Sustainable event design.
Strategies to reduce the carbon footprint in events.
Sustainability certifications and regulations.
2. Corporate Social Responsibility in Events
Social and economic impact of events.
Inclusion and diversity in event planning.
Corporate reputation management and business ethics.
Case studies of socially responsible events.
V. Leadership and Organizational Development
1. Strategic Leadership
Leadership theories and styles.
Development of effective leadership skills.
Change management in event organizations.
Coaching and mentoring for event leaders.
2. Organizational Culture and Talent Management
Design and development of organizational culture.
Talent management and retention strategies.
Training and development of high-performance teams.
Managing diversity in event teams.
VI. International and Global Competencies
1. International Event Management
Cultural differences in event management.
International standards and regulations.
Multicultural event management.
International logistics and customs.
2. Negotiation and International Communication
Advanced negotiation techniques.
Intercultural communication and conflict resolution.
Management of international relations and strategic alliances.
Protocol and etiquette in international events.
VII. Final Project and Professional Internships
1. MBA Final Project
Development of a business plan for an event company.
Research and analysis of a practical case in the events industry.
Implementation of innovative strategies for a real event.
Presentation and defense of the project before an evaluation committee.
2. Professional Internships
Integration into national or international event companies.
Development of professional skills in a real environment.
Continuous evaluation and feedback during the internships.
Practice report and final evaluation.
VIII. Specialized Seminars and Workshops
1. Seminars on Trends and New Technologies
Workshops on new digital tools for events.
Seminars to update industry trends.
Conferences with experts from the events sector.
2. Soft Skills Development Workshops
Workshops on effective communication and presentation.
Training in crisis management and decision making.
Development of negotiation and persuasion skills.
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Adaptable You will be able to access live online courses from any location and device, giving you complete adaptability.
Close You will have the support of our highly trained teachers, who will speed up your academic development, as well as the guidance of a support mentor to assist you in achieving your goals.
Practical Our virtual academic space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other learners and accessible support at all times.
Check out our scholarships and study grants
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to securing your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and grants, and choose the one that best suits your needs to ensure your academic training.
Academic Excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for those over 45 The scholarship for those over 45 is a unique opportunity designed specifically for people who wish to return to their higher education after having passed a certain stage in their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance in their career or explore new professional horizons.
Scholarship for young people under 25 years of age The scholarship for young people under 25 years of age is designed to support this specific age group in their search for higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, so this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so that they can make the most of their potential and achieve a successful future.
Women Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is especially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is a financial aid intended to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to training, advice and resources necessary to strengthen their business skills and competencies.
The Job Integration Grant is specifically designed to help unemployed people reintegrate into the labor market. This grant provides financial support and additional resources to facilitate the transition to a new job.
